Tips on How to Respond to Google Reviews and Affirm Your Online Standing
Why the need to respond to online reviews?-one may be asking. This is for the fact that a number of your prospects are actually reading the reviews that they get online anyway. Don’t forget the fact that the reviews are actually a form of advertising that all come to you at no cost as an entrepreneur with an online presence.
It is a fact as we have said above that more and more online users rely on the reviews to inform their decisions for a deal or not. Nonetheless, the 5 star rated entities don’t so obviously receive the deal anyway. As such, we see that there is a serious need for you to have the tips on how to respond to Google reviews. Thus we will take a look at some of the tips.
The first question we may be asking is why is it just important to respond to Google reviews. The response is given for two reasons- it is just good for the business and it is as well a savvy SEO strategy. These are the reasons why it happens to be so.
We first argue for it in the fact that it enables you to create an indeed valuable bond with your customers. As consumers show their habits it is generally a trend in them that they will stay with a brand if the producers are giving them a feeling that they have an opinion that counts at the end of the day in so far as the products and services quality goes. Don’t forget the fact that it will actually be more costly and hard to attract new customers than it is to retain the existing ones.
The other reason is that this is an investment which will even pay off in future. This is given the fact that the responses to the Google reviews will not only be taken by the reviewers but will be consumed, by reading, even by those who will be your future customers. Don’t forget to factor in the fact that a significant percentage of the prospective customers population actually trust the online reviews more than they do to even person-to-person recommendation.
This now takes us to the actual bone of contention, the question that we have been asking ourselves all the while on how to respond to the Google reviews. Respond to all the classes and types of reviews, both negative and positive without any bias. If your business happens to be in the class similar to the Julie Johnson Law, then the need to respond becomes even more grave. Failing to respond to the reviews will cause you to fewer reviews in the long run and as such you will suffer loss of patronage to the competition with higher reviews.